For more than 20 years, in journalism, film and marketing, I've turned complex, science-heavy ideas into stories people understand, believe and act on, across social, email, web and video. My roots in journalism and film taught me to find the story fast. A decade leading marketing for a nutrition and wellness company taught me to write within claims rules, and to measure what the words actually do.

Today I write for any organization that wants to connect with its audience, from consumer brands to B2B companies and advocacy groups. I start by listening to your goals and ideas, then craft the message, and the package, that gets it seen.