Landing pages that make a decision feel simple.
WEB
Same System, Different Intensities
A comparison page for two versions of a 12-week wellness program. The copy reduces a complicated choice to one question: how fast do you want to go?
Key line: "Same system. Same destination. The only choice is how quickly you want to get there."
Role: Web & product strategy, information structure, copy and creative direction
From Soil to Shelf
A sourcing and sustainability hub that answers the four questions people have about a supplement: where it's grown, how it's processed, how it's tested and what it's packaged in. Every tab follows the same pattern: what we do, then "Why is that important?" with a few proof points. Readers learn the structure once and can skim the rest.
Key move: Turn abstract numbers into pictures people can hold onto. "300,000 lbs of plastic saved" becomes "6 million plastic bottles" and "27 million plastic bags." An eight-step timeline (2016–2024) turns a long sustainability effort into visible progress.
Role: Web & product strategy, information structure, copy and creative direction
Legal Knowledge. Human Wisdom.
A complete brand and website for a solo law practice: logo, business cards, site structure and copy. The tagline pairs what clients need from a lawyer with what they hope to feel from one. Five practice areas, each explained in a few plain sentences, with one clear next step: call John.
Client Review: "Amelia built my entire brand - logo, business cards, and website. Three years in, I've never had to go back and fix anything. As an attorney, I don't have time for things that don't work. She listened, executed, and delivered exactly what my practice needed. Her creativity is impressive, but her practicality is what makes her exceptional." — John C. Cahalan, Attorney
Role: Brand identity, website build and copy
Woodfords Writing Retreat
A single page that takes a writer from curious to applying. It answers questions in the order people ask them: what is it, who teaches it, what's included, what does it cost, what does a day look like, and how do I apply. Pricing sits next to photos of each cabin, so the choice is easy to make.
Role: Brand identity, website build and copy