Lifecycle email written to convert, then tested and refined with real data.
One Month of Email
A snapshot of a typical month: two to four consumer campaigns a week, partner newsletters and event emails, and always-on flows running underneath. The volume is the point. Results like these come from a steady system, not one lucky send.
Results: Three emails (sale, reminder, last chance) brought in about $198,600 and 871 orders.
Role: Strategy, copy and subject lines; agency partner handled design and build
Abandoned Cart Recovery
A two-email series that brings shoppers back to the cart they left. Subject line testing showed "You've got items in your cart!" beat "Your cart is lonely." on both opens and clicks, earning about $14 per email delivered.
Results: $2.38M in attributed revenue and 9,477 orders across cart recovery flows (2016–2020) · the original email converted 10.5% of recipients into orders
Role: Strategy, copy and subject lines; agency partner handled design and build
Transformation Onboarding Journey
A six-email journey that guides new customers through a 30-day wellness program, from the day they order to what comes after. Each email has one job, timed to where the customer is in the program.
Day 0 · "Your Transformation is about to start. Get ready here. · Celebrate the purchase and connect them to community support.
Day 2 · "Free Purium Products for One Year?!" · Pick a schedule and enter the contest.
Day 8 · "Flex Foods = Your New Best Friend" · One practical tip to stay on track, plus a customer story.
Day 21 · "Congratulations: You're 3 Weeks In!" · Celebrate progress, reinforce tracking, introduce subscription.
Day 28 · "Your post-Transformation life is here" · Bridge to the maintenance plan.
Day 38 · "Need some extra support?" · Suggest targeted products for ongoing goals.
Results (July 2021): $15,800+ in revenue and 76 orders in one month · first email: 65% open rate, 22% click rate
Role: Strategy, copy and subject lines; agency partner handled design and build
Lifetime Lifecycle Results
Always-on journeys that meet customers at the moment they're most likely to act, from first visit to repeat purchase. Flow revenue grew 66% in five months (December 2018 to May 2019), and the program kept earning for years.
Results (2016–2020): $5.8M in attributed revenue from automated flows
Highlights: The first welcome email earned $537K on its own. The Day 29 email, timed to land just before a 30-day supply runs out, converted 10.8% of brand partners who received it.
Role: Lifecycle strategy and copy; agency partner built later versions
Campaigns
One email for each job: keeping customers, launching products and driving sales.
Make Eating Healthy Your Habit
A retention email that turns a list of loyalty perks into one idea: consistency. Sent in early February, it meets readers right when New Year resolutions start to slip.
Results: 243 orders · $52,335 in revenue
Subject line: "Wondering what February has in store?"
Role: Strategy, copy and subject lines; agency partner handled design and build
Your Green Friday Early Access
Meet the Family Nutrition Pack
A launch email for a two-week family nutrition pack. It names the objection parents actually have, that healthy eating is complicated and expensive, then answers it with a concrete price: less than $5.25 a day per person.
Results: 378 orders · $73,060 in revenue
Subject line: "Whole-Family Health"
Role: Strategy, copy and subject lines; agency partner handled design and build
A holiday promotion that rebrands Black Friday as Green Friday to fit an organic brand, and frames the sale as a VIP reward. Six offers, each in one scannable line.
Results: 322 orders · $80,537 in revenue. It opened an eight-send holiday week (November 25–30, 2020) that brought in about $606,000 and 2,756 orders.
Subject line: "[First name], shop Green Friday now!"
Role: Strategy, copy and subject lines; our agency partner handled design and build
Education Outsells Promotion
Across three years, emails that taught something consistently out-earned straight sales emails. People buy more when they understand what they're buying and why it matters.
Proof point: In May 2019, the hormones email was the month's top earner, ahead of the "last chance" sale email ($52,817).
Role: Lifecycle strategy and copy; agency partner built later versions
Subject Line Sampler
The first few words decide whether anything else gets read. A selection of subject line and preheader pairs.
Next stop: slumber town / Who needs sheep?
It's delicious being green / Explore our top green drink mixes.
Crush your goals / We'll show you how.
Show your heart some love / Inner calm awaits.
Healthy recipes for weekend relaxing / From sweet to savory, and everything in between.
3 options to better results / Which one is right for you?
A key to health you might have missed / Let us fill you in.
Whole-family health / For less than $5.25 a day.
Recipes for the most delicious Valentine's Day to date / Celebrate love in sweet style.
Our top tips to stay on track / Transformation victory ahead.