Social
Carousels and reels built to stop the scroll, teach something real, and move people to the next step.
Fish Don't Make DHA
A six-slide launch carousel for an algae-based omega supplement. Most people think omega-3 means fish oil, so the hook flips that assumption. The story then runs from the gap, to the reframe, to the product.
Also adapted into a reel, giving the campaign two formats to test against each other. I handled all production, from sourcing to the final edit.
Key Lines: "No fish oil." · "Fish don't make DHA. They get it from algae." · "Alpha Omega has entered the chat."
Role: Concept, copy and design
Eat Your Skincare
A five-slide carousel that turns a peer-reviewed study from the University of Otago into one simple idea: the vitamin C in your food reaches your skin. It shows how to make research feel useful, not academic. Also adapted into a reel for a second format to test. I handled all production, from sourcing to the final edit.
Key Line: "Vitamin C doesn't just belong in skincare products."
Role: Concept, copy and design
The Park Looks Safe
An eight-slide awareness carousel for parents, written for three life stages: pregnancy, infancy and toddlerhood. It opens with a question most parents never ask, and gives practical steps before any product appears. Also adapted into a reel for a second format to test. I handled all production, from sourcing to the final edit.