Lifecycle email written to convert, then tested and refined with real data.
Abandoned Cart Recovery
A two-email series that brings shoppers back to the cart they left. Subject line testing showed "You've got items in your cart!" beat "Your cart is lonely." on both opens and clicks.
Results: $846,000+ in recovered revenue · 42.7% open rate · 11% click-through rate · 3,100+ purchases
Role: Copy and subject lines; our agency partner handled design and build
Transformation Onboarding Journey
A six-email journey that guides new customers through a 30-day wellness program, from the day they order to what comes after. Each email has one job, timed to where the customer is in the program.
Day 0 · "Your Transformation is about to start. Get ready here. · Celebrate the purchase and connect them to community support.
Day 2 · "Free Purium Products for One Year?!" · Pick a schedule and enter the contest.
Day 8 · "Flex Foods = Your New Best Friend" · One practical tip to stay on track, plus a customer story.
Day 21 · "Congratulations: You're 3 Weeks In!" · Celebrate progress, reinforce tracking, introduce subscription.
Day 28 · "Your post-Transformation life is here" · Bridge to the maintenance plan.
Day 38 · "Need some extra support?" · Suggest targeted products for ongoing goals.
Results (July 2021): $15,800+ in revenue and 76 orders in one month · first email: 65% open rate, 22% click rate
Role: Strategy, copy and subject lines; our agency partner handled design and build
Lifecycle Flow Highlights
One month of performance from automated flows I wrote and directed, July 2021. Day 0 · "Your Transformation is about to start. Get ready here. · Celebrate the purchase and connect them to community support.
Campaigns
One email for each job: keeping customers, launching products and driving sales.
Make Eating Healthy Your Habit
A retention email that turns a list of loyalty perks into one idea: consistency. Sent in early February, it meets readers right when New Year resolutions start to slip.
Results: 243 orders · $52,335 in revenue
Subject line: "Wondering what February has in store?"
Role: Strategy, copy and subject lines; our agency partner handled design and build
Make Eating Healthy Your Habit
Meet the Family Nutrition Pack
A launch email for a two-week family nutrition pack. It names the objection parents actually have, that healthy eating is complicated and expensive, then answers it with a concrete price: less than $5.25 a day per person.
Results: 378 orders · $73,060 in revenue
Subject line: "Whole-Family Health"
Role: Strategy, copy and subject lines; our agency partner handled design and build
Caption: A retention email that turns a list of loyalty perks into one idea: consistency. Sent in early February, it meets readers right when New Year resolutions start to slip.
Results: 243 orders · $52,335 in revenue
Subject line: "Wondering what February has in store?"
Role: Strategy, copy and subject lines; our agency partner handled design and build
