Case Study 2: Brand & Product Packaging Repositioning

Overview

As Purium’s product line expanded, visual identity and packaging required a unified system to better reflect the brand’s premium positioning and commitment to organic nutrition.

Strategy

• Oversaw the redesign of product packaging and visual identity

• Created a cohesive design language across product categories

• Developed product presentation systems for e-commerce, digital campaigns, and retail materials

• Strengthened the brand’s premium positioning through cleaner design and clearer messaging

Impact

• Elevated brand perception and product clarity across digital and physical touchpoints

• Improved customer understanding of product systems and usage

• Strengthened consistency across marketing channels and product experiences

Role

Brand Strategy
Creative Direction
Packaging Design Leadership
Product Marketing