Overview

Purium’s flagship product program had strong brand loyalty but lacked a clear path toward recurring revenue and long-term retention. The challenge was to transform a one-time purchase product into a scalable subscription-driven growth engine while maintaining brand integrity and customer trust.

Strategy

• Re-architected the flagship ULT product pack into a subscription-first offering

• Designed a dedicated subscription funnel with a distinct checkout and customer journey

• Reconfigured product bundles to create stronger perceived value and monthly retention

• Built lifecycle marketing campaigns including email automation, remarketing ads, and subscription onboarding

Key Results

• Increased customer retention by 55%

• Established predictable recurring revenue through subscription adoption

• Improved customer lifetime value through subscription-driven engagement

Role

Marketing Strategy
Product Positioning
Customer Journey Architecture
Creative Direction

Overview

As Purium’s product line expanded, visual identity and packaging required a unified system to better reflect the brand’s premium positioning and commitment to organic nutrition.

Strategy

• Oversaw the redesign of product packaging and visual identity

• Created a cohesive design language across product categories

• Developed product presentation systems for e-commerce, digital campaigns, and retail materials

• Strengthened the brand’s premium positioning through cleaner design and clearer messaging

Impact

• Elevated brand perception and product clarity across digital and physical touchpoints

• Improved customer understanding of product systems and usage

• Strengthened consistency across marketing channels and product experiences

Role

Brand Strategy
Creative Direction
Packaging Design Leadership
Product Marketing

Overview

Purium’s brand strength comes from its community of customers who experience transformational health results. The opportunity was to turn those real stories into a powerful marketing engine.

Strategy

• Developed a UGC-driven storytelling system highlighting real customer transformations

• Integrated testimonial videos, before-and-after imagery, and written narratives into product marketing

• Built community recognition and celebration campaigns

• Used authentic customer stories to strengthen brand trust and emotional connection

Impact

• Increased brand trust through authentic storytelling

• Strengthened community engagement and customer advocacy

• Created a scalable library of user-generated marketing assets

Role

Creative Strategy
Community Marketing
Content Direction
Storytelling

Overview

E-commerce data revealed a significant number of abandoned carts during checkout. A lifecycle marketing strategy was developed to recover lost revenue and re-engage potential customers.

Strategy

• Built automated abandoned-cart email campaigns

• Tested multiple subject lines and messaging frameworks

• Integrated remarketing ads and follow-up campaigns

• Optimized messaging based on performance data

Results within 3 Months of Launch:

• Generated $846,000+ in recovered revenue

• Achieved 42.7% open rates and 11% click-through rates

• Converted over 3,100 purchases from abandoned carts

Role

• Lifecycle Marketing Strategy

• Campaign Development

• A/B Testing

• Performance Optimization

Overview

Purium transitioned away from traditional plastic packaging to compostable packaging solutions. This operational change required a strong communication strategy to educate customers and reinforce the brand’s environmental mission.

Strategy

• Developed sustainability storytelling framework

• Created educational content explaining the transition

• Communicated the environmental impact of packaging innovation

• Integrated sustainability messaging into product and brand narratives

Impact

• Communicated elimination of 300,000+ pounds of plastic waste

• Reinforced Purium’s positioning as a mission-driven brand

• Strengthened brand trust through transparency and education

Role

• Brand Narrative Development

• Content Strategy

• Environmental Messaging