Case Study 1: Subscription-Led Growth Engine

Written By Amelia Kanan

Overview

Purium’s flagship product program had strong brand loyalty but lacked a clear path toward recurring revenue and long-term retention. The challenge was to transform a one-time purchase product into a scalable subscription-driven growth engine while maintaining brand integrity and customer trust.

Strategy

  • Re-architected the flagship ULT product pack into a subscription-first offering

  • Designed a dedicated subscription funnel with a distinct checkout and customer journey

  • Reconfigured product bundles to create stronger perceived value and monthly retention

  • Built lifecycle marketing campaigns including email automation, remarketing ads, and subscription onboarding

Key Results

  • Increased customer retention by 55%

  • Established predictable recurring revenue through subscription adoption

  • Improved customer lifetime value through subscription-driven engagement

Role

Marketing Strategy
Product Positioning
Customer Journey Architecture
Creative Direction

Amelia Kanan
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Case Study 2: Brand & Product Packaging Repositioning