Overview
Purium transitioned away from traditional plastic packaging to compostable packaging solutions. This operational change required a strong communication strategy to educate customers and reinforce the brand’s environmental mission.
Strategy
Developed sustainability storytelling framework
Created educational content explaining the transition
Communicated the environmental impact of packaging innovation
Integrated sustainability messaging into product and brand narratives
Impact
Communicated elimination of 300,000+ pounds of plastic waste
Reinforced Purium’s positioning as a mission-driven brand
Strengthened brand trust through transparency and education
Role
Brand Narrative Development
Content Strategy
Environmental Messaging