Case Study 4: Digital Revenue Transformation & Marketing Automation

Written By Amelia Kanan

Overview

E-commerce data revealed a significant number of abandoned carts during checkout. A lifecycle marketing strategy was developed to recover lost revenue and re-engage potential customers.

Strategy

  • Built automated abandoned-cart email campaigns

  • Tested multiple subject lines and messaging frameworks

  • Integrated remarketing ads and follow-up campaigns

  • Optimized messaging based on performance data

Results

  • Generated $846,000+ in recovered revenue

  • Achieved 42.7% open rates and 11% click-through rates

  • Converted over 3,100 purchases from abandoned carts

Role

Lifecycle Marketing Strategy
Campaign Development
A/B Testing
Performance Optimization

Skills:

• brand storytelling
• lifecycle marketing
• funnel architecture
• paid media performance
• retention strategy
• operational scalability

Amelia Kanan
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